Branding Design tailored For pet businesses
10 seconds.
That's roughly how long it takes someone to form an opinion of your brand - before they've read a single word about what you actually do.
Free logo generators and Canva templates made it easy to slap something together in an afternoon, which is exactly why so many pet brands end up looking almost interchangeable now: same rounded font, same paw print icon, same three shades of blue. None of it's wrong, exactly. It's just not memorable, and it's definitely not yours.
You've built something specific - a way of working with animals and their people that isn't the same as the business down the street. Your brand should make that obvious!
So let's build one that actually represents you!
Refresh
Perfect for pet pros who already have a brand people recognize, but it's started to feel a little tired or a little behind where the business actually is now. This keeps what's working - your logo, your name recognition - and sharpens everything around it, so you end up with a brand that finally matches the business you're running today, without losing what people already know you by.
💰 Investment: $250 USD ($350 CAD)
⏳ Timeline: Done in 5 days
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A short questionnaire before we start, so I know what's actually working in your current brand, what isn't, and what's changed about your business since you first built it.
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One curated direction based on your answers, not ten boards to sort through.
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Your current logo, cleaned up and modernized. Same recognizable mark, sharper execution - this isn't a from-scratch redesign, it's making what you already have actually look as good as your business does.
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An updated palette and font pairing that still feels like you, just more intentional and more consistent across everything you use it on.
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A couple of supporting visual details so your brand has more to work with than just a logo.
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A short reference doc covering colors, fonts, and logo usage, so anyone helping you with marketing later knows how to use it correctly.
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One round built in to fine-tune anything before we finalize.
rebrand
Built for pet pros starting from nothing, or ready to leave their current brand behind completely. We start with strategy - who you're actually trying to reach and what makes your business different - before any design work begins, then build everything from scratch around it: logo, colors, patterns, icons, all working together and documented so it stays consistent everywhere your brand shows up.
💰 Investment: $600 USD ($840 CAD)
⏳ Timeline: Done in 10 days
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A deeper questionnaire before anything else - not just what you like, but who you're actually trying to reach, what sets your business apart, and where you want it to go. Everything else gets built on this.
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A call to walk through the visual direction built specifically around your answers to the questionnaire and to make adjustments in real time instead of going back and forth over email.
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A brand-new logo designed from scratch for your business, plus alternate versions (think a submark or simplified icon) so you have the right file for every use - your website, your van, your Instagram profile.
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A full color palette and typography pairing chosen to support your new logo and reflect how you actually want your business to feel.
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5 custom textures or elements that extend your brand past the logo - useful for backgrounds, packaging, or social graphics
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A full guide covering logo usage, colors, fonts, patterns, and icons, so your brand stays consistent everywhere it shows up.
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Two built-in rounds to fine-tune the direction before anything's finalized.
Take 15% off!
Your dream designs just got even better! Sign up for our email list and get 15% off your first order - because building your brand should be exciting, not expensive. Plus, you’ll get exclusive tips and all the pet biz wisdom you didn’t know you needed!
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The brand you’ve earned is waiting for you...
Frequently
Asked Questions
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Yes - payment plans are available for any project over $100. Just ask and I'll walk you through your options.
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If you already have a logo and colors people recognize, but they're starting to feel dated or don't quite match where your business is now, that's a Refresh. If you're starting from nothing, or your current brand doesn't represent your business at all anymore, that's a Rebrand. Not sure which fits? Reach out and we can figure it out together before you commit to either.
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A Refresh usually takes about 5 days, and a full Rebrand runs closer to 10 days, depending on how quickly we move through the mood board and revision rounds. You'll get an exact timeline once we know which package fits and where you're starting from.
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Not much. A sense of what you like and don't like helps, along with any inspiration that's caught your eye - Pinterest boards, brands you admire, even just a color you keep gravitating toward. If you genuinely have nothing yet, that's fine too - the questionnaire is built to pull that out of you.
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That's exactly what the review call is for. We talk through what's working and what isn't before any final design work happens, so you're never stuck reacting to something that's already finished.
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Both packages come with refinement rounds built in - 1 round for a Refresh, 2 for Rebrand. If you need more than that, we can add extra rounds, just let me know and I'll walk you through what that looks like.
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Yes. Once the project's complete and paid in full, your logo files and brand guide are yours to use however you need, wherever you need them.
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Trainers, groomers, sitters, walkers, daycares - if you work with animals for a living, this is built for you. I've spent almost a decade in this industry myself, so I'm not learning your world from scratch before we can talk about your brand.
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Just branding - your logo, colors, fonts, and overall visual identity. If you need a website too, that's a separate service, and I'd actually recommend locking in your brand first so your site gets built around it, rather than the other way around.
